Privacy policy

Last updated: October 16, 2025

United We Fit operates this store and website, including the information, content, features, tools, products, and services, in order to provide you, the customer, with an adequate shopping experience (the "Services"). United We Fit is powered by Shopify, which allows us to provide you with the Services. This Privacy Policy describes how we collect, use, and disclose your Personal Information when you visit, use, make a purchase, or conduct any other transaction through the Services, or when you communicate with us. In case of a conflict between our Terms of Service and this Privacy Policy, the Privacy Policy shall prevail in relation to the collection, processing, and disclosure of your Personal Information.

Please read this Privacy Policy carefully. By using and accessing the Services, you confirm that you have read this Privacy Policy and understand what is described in relation to the collection, use, and disclosure of your information.

 

The Personal Information We Collect or Process

When we use the term "Personal Information," we mean information that identifies or is reasonably linked to you or another person. Personal Information does not include information collected in anonymous or anonymized form, so that it cannot identify or be linked to you. We may collect or process the following categories of Personal Information, including inferences drawn from such Personal Information, based on your interaction with the Services, where you live, and as permitted or required by applicable laws:

  • Contact Information including name, address, billing address, shipping address, phone number, and email address.

  • Financial Data including credit card, debit card, and financial account numbers, card payment data, financial account data, transaction details, form of payment, payment confirmation, and other payment details.

  • Account Data including username, password, security questions, preferences, and settings.

  • Transaction Data including items you view, add to your cart, add to your wishlist, or that you purchase, return, exchange, or remove, and past transactions.

  • Communications with us including information you include in communications with us, such as when you submit a dispute to customer support.

  • Device Information including information about your device, browser, or connection network, IP address, and other unique identifiers.

  • Usage Information including information regarding your interaction with the Services, as well as how and when you interact with or browse the Services.

Sources of Personal Information

We may collect Personal Information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us, or provide us with your Personal Information;

  • Automatically through the Services including through your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;

  • From our service providers including when we hire them to implement a specific technology and when they collect or process your Personal Information on your behalf;

  • From our partners or third parties.

How We Use Your Personal Information

Based on how you interact with us or which Services you use, we may collect your Personal Information for the following purposes:

  • To provide, personalize, and improve the Services. We use your Personal Information to provide you with the Services, as well as to enforce our agreement with you; process your payments; fulfill your orders; remember your preferences and items you are interested in; send you account-related notifications; process purchases, returns, exchanges, or other transactions; create, maintain, and manage your account; arrange shipping; facilitate returns and exchanges; allow you to post reviews; and to create a personalized shopping experience, such as product recommendations related to your past purchases. This may include using your Personal Information to personalize and improve the Services.

  • Marketing and advertising. We use your Personal Information for marketing and advertising purposes, such as sending you marketing, advertising, and promotional communications via email, text message, or mail, and to show you online ads for products and services within our Services or on other websites, including based on items you have previously purchased or added to your cart, and other activities within the Services.

  • Security and fraud prevention. We use your Personal Information to authenticate your account; provide a secure payment and shopping experience; detect, investigate, or act against fraudulent, illegal, unsafe, or harmful activities; protect public safety and our services. By choosing to use the Services and register an account, you assume responsibility for protecting your credentials. We advise you not to share your username, password, and other login details with anyone.

  • Communications with you. We use your Personal Information to provide you with customer support; provide you with responses; offer effective services, and maintain our business relationship with you.

  • Legal reasons. We use your Personal Information in compliance with applicable laws or in response to valid legal processes, including requests from authorities or governmental agencies; to investigate or participate in testimonials, potential or ongoing lawsuits, or other legal proceedings; to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your Personal Information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors, and other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, storage space, fulfillment, and shipping).

  • With business and marketing partners to provide you with services and marketing advertisements. For example, we use Shopify to offer personalized ads with third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your data in accordance with their privacy policies. Depending on where you reside, you may have the right to ask us not to share your data to show you personalized and marketing ads based on your online activity across different merchants and websites.

  • When you ask us or authorize us to disclose certain information to third parties, such as to ship your products, or when you use social media widgets or login integrations.

  • With our affiliates or within our corporate group.

  • In connection with a business transaction such as a merger or bankruptcy; in compliance with any legal obligations (including responding to subpoenas, search warrants, and similar requests); to enforce terms and conditions of service or policies, and to protect or defend the Services, our rights, and those of our users or other individuals.

Relationship with Shopify

The Services are powered by Shopify, which collects and processes Personal Information related to your access and use of the Services to offer and improve the Services for you. In order to offer and improve the Services for you, the data you submit to the Services will be transmitted and shared with Shopify and third parties who may reside in countries other than your own. Furthermore, to help you protect, grow, and improve your business, we utilize certain advanced features of Shopify that incorporate data and information received from you through your interactions with our store, as well as with other merchants and Shopify. To provide these advanced features, Shopify may use Personal Information collected from your interactions with our store, as well as with other merchants and Shopify itself. In such circumstances, Shopify is responsible for the processing of your Personal Information, including responding to your requests to exercise your rights related to the use of your Personal Information for these purposes. For more information on how Shopify uses your Personal Information and the rights you may have, you can consult the Shopify Consumer Privacy Policy. Depending on where you reside, you may exercise certain rights related to your Personal Information here.

Third-Party Websites and Links

The Services may feature links to websites or other online platforms operated by third parties. If you click on links to sites not affiliated with or controlled by us, you may need to agree to their privacy and security policies and other terms and conditions. We do not guarantee or are responsible for the privacy and security of such sites, nor the accuracy, truthfulness, and reliability of the information contained therein. Information you provide in public or semi-public contexts, including those you share on third-party social media platforms, may also be viewed by other users of the Services and/or users of the aforementioned third-party platforms, without restrictions on their use by us or third parties. The inclusion of such links does not imply any endorsement by us of the content of such platforms or their owners or operators, except as disclosed in the Services.

Children's Data

The Services are not suitable for use by minors, and we do not knowingly collect Personal Information from children under the age of majority in your jurisdiction. If you are a parent or guardian of a minor who has provided us with their Personal Information, you may contact us using the contact details provided below to request its deletion. As of the effective date of this Privacy Policy, we are not aware of the "sharing" or "selling" (depending on how those terms are defined in applicable laws) of Personal Information of individuals under the age of 16.

Data Security and Retention

Please note that no security measure is perfect or impenetrable, and we cannot guarantee "absolute security." Furthermore, the data you send us may not be secure during transmission. We recommend using only secure channels to communicate confidential or sensitive information to us.

The retention time for Personal Information depends on various factors, such as whether we need the data to maintain your account, provide you with the Services, comply with legal obligations, resolve disputes, or enforce other agreements and policies.

Your Rights and Choices

Depending on where you reside, you may have one or more rights regarding your Personal Information, among those listed below. However, these rights are not absolute and may only apply in certain circumstances, and we may occasionally refuse your request to the extent permitted by law.

  • Right of access/knowledge. You may have the right to request access to your Personal Information held by us.

  • Right to erasure. You may have the right to request the deletion of your Personal Information held by us.

  • Right to rectification. You may have the right to request the correction of your Personal Information held by us.

  • Right to portability. You may have the right to receive a copy of your Personal Information held by us and to ask us to transfer it to a third party, in certain circumstances and with certain exceptions.

  • Managing communication preferences. We may send you promotional emails, and you can explicitly opt-out of receiving them at any time using the unsubscribe option in our emails. If you opt out, we may still send you non-promotional emails, such as those related to your account or orders you have placed.

If you reside in the United Kingdom or the European Economic Area, and in relation to the restrictions and limitations imposed by local laws, you may exercise the following rights in addition to those mentioned previously:

  • Objection to processing and restriction of processing: You may have the right to ask us to stop or restrict the processing of Personal Information for certain purposes.

  • Withdrawal of consent: Where your consent is required to process your Personal Information, you have the right to withdraw it. If you withdraw such consent, this will not affect the lawfulness of processing based on your consent before withdrawal.

You may exercise any of these rights where indicated in the Services or by contacting us using the contact details below. For more information on how Shopify uses your Personal Information and your potential rights, including those related to data processed by Shopify itself, you can visit https://privacy.shopify.com/en.

You will not be discriminated against for exercising these rights. Before processing your requests, we may need to verify your identity, to the extent permitted by applicable laws. In accordance with applicable laws, you may appoint an authorized agent to make requests on your behalf to exercise your rights. Before accepting a request from an agent, we will ask them to provide us with proof that they have been authorized by you, and we may ask you to verify your identity directly. We will respond to your request within the reasonable timeframes provided by applicable laws.

Complaints

If you have any complaints about how we process your Personal Information, please contact us using the contact details below. Depending on where you reside, you may have the right to appeal our decision by contacting us using the contact details below, or to refer your complaint to the local data protection supervisory authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here [EEA Supervisory Authorities List Link].

 

International Transfers

Please be aware that we may transfer, store, and process your Personal Information outside the country in which you reside.

In case of transfer of your Personal Information outside the European Economic Area or the United Kingdom, we will rely on reliable transfer mechanisms, such as the European Commission's Standard Contractual Clauses, or equivalent agreements issued by the competent authorities of the United Kingdom, unless the data transfer is to a country deemed to provide an adequate level of protection.

Changes to This Privacy Policy

We will update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory purposes. We will post the updated Privacy Policy on the website, amend the "Last updated" date, and issue a notice as required by applicable law.

Contact Us

If you have any questions about our privacy policies or this Privacy Policy, or if you wish to exercise any of your rights, please call [phone number], send an email to helpunitedwefit@gmail.com.

For the purpose of applicable data protection laws, we are the Data Controller of your Personal Information.